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Diplay personalised and targeted messages.

Use this option to dynamically display a relevant lightbox pop-up every time a segment linked to the action is matched.

You can add your Promotion Codes in a lightbox. Please review the Promotion Campaigns page for more information on how to upload your Promo Codes to RMC.

Setting Up  

  1. In the Title box type a Name for the action.

  2. Select Status:

    1. When Activated: the Targeting Action starts when the page that contains the targeted content is activated.

    2. When Deactivated: the Targeting Action ends when the page that contains the targeted content is deactivated.

  3. Type the page URL(s) where the pop-up will be shown. You can add multiple page URL's. Use comma (,) to separate multiple values. Type '*' to show pop-up on all pages across the entire site.

  4. Choose Show Lightbox from the drop down menu.

Creating Content 


  1. You have different options to add Content to your Lightbox:

    • Simply Copy and Paste your own Lightbox HTML to the Content area. 
    • Select from the built-in Templates and update content with the Design HTML option.

  2. OPTIONAL Enter a Destination URL, if you want to include a link to your pop-up.

  3. OPTIONAL Width (px) - the width in pixels of the pop-up.

  4. OPTIONAL Height (px) - The height in pixels of the pop-up.

  5. Wait in Seconds: Wait time lenght in seconds for Lightbox 

  6. OPTIONAL select Set Tracking Parameter and add a Tracking Value to track and measure the performance of your campaigns.

TYPE: URL - Use this option when the pop-up content is available externally.

  1. Source URL: RMC will deliver the content from the URL supplied.

  2. OPTIONAL Enter a Destination URL, if you want to include a link to your pop-up.

Scheduling and Setting Delivery Limitations

  1. Define the time frame for the show lightbox action:

    • Valid From – date and time from which the redirect will be applied.

    • Valid Through – date and time after which the redirect action will no longer be applied. 

  1. OPTIONAL Use Capping to apply delivery limitations to the pop-up. RMC supports the following limitations; visit, visitor, hourly, daily, weekly, monthly.

Targeting your Audience 

  • To show the pop-up only to selected visitor segments you need to connect it to pre-defined Targeting Rules.

  • Choose the Targeting Rules to define your visitor segments.

  • An action can be connected to multiple Targeting Rules with AND or OR logical operators

You need to create Targeting Rules first to be able to connect Targeting Actions to the appropriate visitor segments.

Testing and Optimising 

An A/B test compares two or more versions of your targeting actions to see which best lifts your conversions, sales or other metrics you identify.

Use an A/B test to compare changes to your page against your default page design to determine which actions produces the best results.

See A/B Testing, for more information.

If you select the A/B Testing option, your targeting action will only be used for testing purposes and will not be displayed otherwise.

Parent Topic: Targeting Actions

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