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Unify and integrate customer data for segmentation.

Customer Data Platform enables data collection, unification of customer profiles, segmentation for running omnichannel campaigns.

Single Customer View

Create a single customer view connecting all types of customer data from online and offline sources such as websites, CRMs, mobile apps and call centers, etc.

Behavioral Segmentation

Create rule-based or dynamic-filtered segments based on cross-channel behavior and demographic information for the needs and interests of customers.


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Paretn Topic: User Guide