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Turn site abandonment into conversions.

Use this option to reduce site abandonment and turn page views into purchases you could have normally missed by offering your visitors an immediate discount or coupon triggered by exit intent.

Through Exit Intent Targeting, the cursor movement of a visitor is tracked and you can target them with relevant messages or offers just when they try to leave the page.


Note
You can add your Promotion Codes to the Exit Intent pop-ups . Please review the Promotion Campaigns page for more information on how to upload your Promo Codes to RMC.






Setting Up 
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set

  1. In the Title box type a Name for the exit intent.


  2. Select Status:

    1. When Activated: When you turn Active status on, the Targeting Action starts.

    2. When Passive: When you turn Passive status on, the Targeting Action ends.

  3. Type the page URL(s) where the pop-up will be shown. You can add multiple page URL's. Use comma (,) to separate multiple values. Type '*' to apply exit intent on all pages across the entire site.

  4. Choose Exit Intent from the drop down menu.





Creating Content 

Properties 
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create

TYPE: INLINE

  1. You have different options to add Content to your pop-up:

    • Simply Copy and Paste your own Lightbox HTML to the Content area. 
      OR
    • Select from the built-in Templates and update content with the Design HTML option.

  2. Status
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    titleoptional
     Enter a Destination URL, if you want to include a link to your pop-up.


  3. Status
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    titleoptional
     Width (px)
     - the width in pixels of the pop-up.


  4. Status
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    titleoptional
     Height (px)
     - The height in pixels of the pop-up.


  5. Wait In Seconds: Wait time in seconds for Exit Intent screen.  

  6.  
    Status
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    titleoptional
    Content Minimized
    : Copy and paste your HTML design for the minimized Exit Intent screen 


  7. Status
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    titleoptional
     
    Page Position: 
    Choose position for the minimized screen.

  8. Status
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     Select Set Tracking Parameter and add a Tracking Value that you desire to your redirect. This will allow you to track activity. 


TYPE: URL - Use this option when the pop-up content is available externally.

  1. Source URL: RMC will deliver the content from the URL supplied.

  2. Status
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    titleoptional
     Enter a 
    Destination URL, if you want to include a link to your pop-up.






Scheduling and Setting Delivery Limitations 

Timing and Time Range 
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schedule

  1. Define the time frame to run the exit intent action:

    • Valid From – date and time from which the redirect will be applied.

    • Valid Through – date and time after which the redirect action will no longer be applied. 

  1. Status
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    titleoptional
     Use Capping to apply delivery limitations to the pop-up. RMC supports the following limitations:

    Limiting delivery by Visit: if set, RMC will not apply the exit intent action more than the specified number of times (capping count) during a single visit. 

    Limiting delivery by Visitor: if set, RMC will not apply the exit intent action more than the specified number of times (capping count) to a given visitor, across all visits. 

    Limiting delivery by the Hour / Week / Month: if set, RMC will not apply the exit intent action more than the specified number of times (capping count) hourly, weekly or monthly.







Targeting your Audience 

Defining Target Audience
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target

  • To show the pop-up only to selected visitor segments you need to connect it to pre-defined Targeting Rules.

  • Choose the Targeting Rules to define your visitor segments.

  • An action can be connected to multiple Targeting Rules with AND or OR logical operators

Info

You need to create Targeting Rules first to be able to connect Targeting Actions to the appropriate visitor segments.



Testing and Optimising  Anchortesttest

An A/B test compares two or more versions of your targeting actions to see which best lifts your conversions, sales or other metrics you identify.

Use an A/B test to compare changes to your page against your default page design to determine which actions produces the best results.

See A/B Testing, for more information.

Warning

If you select the A/B Testing option, your targeting action will only be used for testing purposes and will not be displayed otherwise.

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Parent Page: Targeting Actions