Regardless of your website's function (e-commerce, consulting, retail, travel), the home page is like a storefront window. Product Managers and Category Managers are competing with each other to have their campaign banners displayed on the home page. Since there are several campaigns available on a website, It becomes an important issue to find the right campaign to display to each visitor. RMC finds the right banner for the right user based on their past behaviour and the website statistics.
Displaying Banners - Zone Serving Tags
To display recommended banners visit Target > Zones. The List of Zones will appear as shown below. Each zone corresponds to a different part of your website where campaign banners can be displayed.
You may use filters for the Banners on website.
The attr_name and value are the tags and their values created for the banner that is sent with the banner integration.
When a banner gets a female value with a gender tag;
- attr_name = "gender"
- value = "female"
- Value: These values are comes from the banner file. The filtering value must be the same as the value sent in the banner integration file.
- Type: Takes VLOfferFilter.Include & VLOfferFilter.Exclude as filter type. Determines whether banner should be displayed according to the given value.
Parent Topic: Getting Data